Why Your Business Should Be on LinkedIn

By ISS Admin

Most businesses are on Facebook, Twitter, Instagram or at least two of the three. Hopefully your small business is on one or more of these social media outlets. However, LinkedIn should be part of your mix too—it can sometimes be overlooked but can be the most beneficial to your professional brand. LinkedIn is a valuable…

Evergreen Content: What It Is and How to Use It

By ISS Admin

When it comes to marketing, content marketing garners new customers and extends brand awareness. For businesses, marketers and professional individuals alike, one specific type of content that’s popular is “evergreen content.”  In terms of website targeting and search engine optimization (SEO), evergreen content is the perfect way to keep always topical content on your website…

Get Social: 7 Tips for Marketing on Social Media

By ISS Admin

While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online. But it’s hard to market your business without a knowledge of social networking platforms. Consumers are increasingly mobile and focusing…

Merging Memes into Your Marketing

By ISS Admin

If you’ve been online at all within the past five years, you’ve probably seen one of the most popular pieces of content: the meme. A meme shows a humorous image with bolded, capitalized text and is virally shared across social networking platforms. They are meant to be funny or satirical and often reference something current…

The Benefits of Supporting Local Businesses

By ISS Admin

We’ve all heard the need to support local businesses. Buy local, eat locally, go local. But if we are honest with ourselves, sometimes buying locally can be difficult—whether in price, availability or convenience. Still, choosing community businesses can be worthwhile and worth advocating.  When it comes to supporting local business, you’re not just helping your…