Customer Journey Map | 6 Steps to Build It Successfully

By Michael Snow

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales. In this article, we’ll explore what customer…

Missed Opportunity with your Windows?

By Michael Snow

If you take a look at the endless stream of people passing your office, specifically your office windows you will quickly realize that there are opportunities to extend your advertising.  From showing your current promotions to sprucing up the exterior decor, the possibilities of window graphics for your business are practically endless.  Make your office…

What is FCO or Flat Cut Out

By Michael Snow

Flat Cut Out (FCO) is creating a shape by cutting out from, especially flat substrates. FCO letters are the mainstay of the architecture sign industry. Letters for signs are cut from many substrates like aluminum, stainless steel, bronze, acrylic, polycarbonate, Di-Bond, Lexan, Aluminum Composite Material (ACM), and others. FCO shapes are crafted into lit and…